Et Cultura Celebrates Innovation as it Hosts Future City “Interactive” Sessions


Festival “Interactive” sessions bring in entrepreneurs local and abroad to discuss innovation

Tourists may come to St Petersburg for the beaches, resorts and restaurants but they stay for the people. This city has developed a community whose creativity and connection differentiate it above most tourist destinations. Et Cultura St Pete, along with OPEN (, aims to engage St. Pete’s already active community around themes launched each year during Et Cultura St Pete’s five day cultural celebration, where innovators from around the world and around the corner will come together to discuss the future of our wonderful city.

Starting Wednesday, November 15 through Friday, November 17 a number of forums, presentations and community conversations focused on “FUTURE CITY” theme, curated by OPEN, will be at the Station House.

Station House joins Et Cultura for the second year as an Interactive Event Location and is the ideal host for the Future City topic as it is known as a premiere co-work destinations in St Pete where business, technology, finance, real estate and the arts come together to create one complete networking mecca.

Hosted presentations will facilitate conversations concerning infrastructure, transportation, local entrepreneurship and growth. The community is invited to join us, learn, and share their own experiences with everyone in the hope that we can all learn about our own role in the growth of St. Petersburg.

Tentative schedule to be released for Interactive Sessions

The speakers, topics and time are subject to change as other entrepreneurs and innovators sign on to participate in Et Cultura. Topics scheduled include affordable housing, inclusivity and social justice, urban renewal and the environment, and transportation.

Our guests will include Michael Jalazo, the executive director of Pinellas Ex-offender Re-entry Coalition; Barbara Rhode, the founder of Red Tent Project Pinellas; and Yann Weymouth, architect/designer of the Dalí Museum and much more.

All events around the Future City theme will be presented from 11am – 2pm each day at the Station House.  Food Trucks will be available for lunch on 1st Ave South- we invite you to take a lunch break, grab something to eat and join us for Et Cultura | OPEN Interactive: FUTURE CITY at Station House.

All Inclusive tickets that cover access to all ticketed Interactive, Music, Film and Art events are available at

Interactive Themes also premiering at the festival this year include:

Wednesday, Nov 15 @ Jannus Live

LIVE WELL – Discover  The  Plant Based Whole Foods Lifestyle

Thursday, Nov 16 @ Morean Clay Center

SEEDS– Explore the World of Urban Agriculture and Sustainable Farming

Friday, Nov 17 @ Hyatt Place

RAD SCHOOLS– Fresh take on Learning  as we intersect Education, Music, Sports

Other interesting sessions include:

Wed. 11/15  11:00 am – 12:15 pm
Small is Big – The Allure of Local
Driver: Olga Bof  – Keep St. Pete Local
When cities begin expanding, they tend to reach out to or get courted by national chains, diluting the unique local culture that sparked that growth in the first place.

Wed. 11/15  12:45 – 2:00 pm
Affordable Housing
     Micro-Unit apartments, tiny homes, Multi-family living, modular construction and shared spaces.

Thurs. 11/16  11:00 am – 12:15 pm
Inclusive Cities (Social Justice)  
Moderator: by Michael Jalazo, Exec. Dir. of Pinellas Ex Offender Coalition, Barbara Rhode; Founder, Red Tent Project Pinellas,

Thurs. 11/16  12:45 pm – 2:00 pm
Green & Grey – Urban Renewal and the Environment
Driver:  Susan Mills – Well Connected Partners
City planning, architects, developers and investors — importance of incorporating nature back into our built lives.  Sustainability, street-scapes, parks, waterfronts, rooftops, beyond Well Certified and LEED designations.

Friday 11/17 – 11:00 am – 12:15 pm
      Public transit, personal mobility.  Re-thinking what are streets are and who they are for, people or cars?  More transportation choices, less parking and innovations in moving people and things.

Friday 11/17 – 12:45 – 2:00 pm
Metathesis St. Pete II
      The future of St. Pete as heard through the voices of prominent leaders, past, present, locally and beyond,  joined by our guest Michael Sturtz, Founder of Crucible and Stanford Creative Ignition Lab, San Francisco, CA.